When it comes to launching global mobile initiatives, Archer leads the industry in both expertise and experience. We guide our customers by developing complete, integrated mobile strategies.
- Long-term Mobile Roadmap: A comprehensive 12–24 month plan for clients looking to incorporate mobile into their overall business—includes customer-facing mobile strategy and internal alignment process.
- Mobile Personas: With these personas, you can take existing segmentation data and incorporate target customers’ mobile behavior, including important behavioral traits and preferred technologies.
- Initiative Requirements: We define high-level marketing goals, create test streams, and clearly delineate success metrics and campaign goals for tactics such as MMS and mobile apps.
- Database Builder: We provide solutions and expertise for companies needing an opt-in database. Opt-in customers can receive SMS or rich media MMS messages with personal relevance, which creates a database for offers, product information, brand engagement, and ongoing communication.
- Market Intelligence: With a host of reporting and analytic tools, we supply you with relevant,
current market data based on specific customer targets—all in easy-to-view PPT templates.
- Analysis and Reporting: When simple reporting isn’t enough, Archer offers strategic services designed to analyze data and discover insights that contribute to campaign success.
- User Experience: This critical, often under-utilized step in mobile marketing campaigns offers a bridge between mobile strategy and creative execution—critical for success.
Contact Archer and make the most of mobile marketing.